Christmas is almost here! Are you planning on closing down your business over the Christmas season? Or maybe your staff are planning on taking a couple of days off over the holidays. Either way, there’s no reason that your marketing and social content has to stop.
Every marketer and entrepreneur struggles now and then with creating content to post on social media. Given the number of days and weeks each month, as well as the frequency of your social posts, it’s daunting to think up enough content that will last you 30 days.
However, there are some quick ways to work around this struggle for content, especially if you’ve been posting on social media for a while now. And we’ve put together a few quick tips on how you can quickly generate ideas for social media content for your business.
1. Create Templates
Think about how factories can mass-produce a single product in a few minutes. They use molds and templates.
In the same way, you can save yourself some time by using ready-made templates and designs for your posts. Canva, for example, is the perfect tool and companion for solopreneurs and small businesses that don’t have enough time or skill to spend on creating gorgeous designs for their social posts. Canva has ready-made templates you can quickly adjust and change up, based on your branding.
If you’re not that keen on using any of their templates, you can create your own, and repurpose those templates for fresh pieces of content. That way, you save yourself both time and effort.
2. Repurpose Old Blog Content
Let’s face it, the lifespan of a single post on social media is fleeting. From a couple of seconds to a few minutes at most, much of our blog content and posts often get lost in the sea of information spreading throughout the internet.
Now some digital marketers are against the idea of posting the same content twice, especially on social media. However, if you consider the fact that not everyone will see or is online at the time you post, sometimes re-sharing some of your content is actually beneficial to your brand.
A lot of blog content, for example, is often shared on Twitter, Facebook and LinkedIn. But given that organic reach is at its lowest these days, only a small number of your audience is bound to see it on their feeds.
The solution is to repurpose that blog post into several formats and mediums.
Turn that article into an infographic! Alternatively, turn that infographic into several slides and images that you can slowly disperse throughout the month. Pick out quotes from the article itself and turn those into graphics. You can also create a quick Stories video of you explaining one concept in that blog post.
All these things give that one blog post new life. After all, you worked hard on writing that post. The best thing that you can do for all that effort is to give it a few more bumps in the news feed.
3. Start a Batching Process
Have you ever stared at your email inbox at one point and saw that you had hundreds of unread emails?
Working your way to inbox zero could be important, especially if you want to make sure that you’re not missing out on any important emails or messages. And so you decide to spend the next hour just going through each email clearing everything until there’s nothing left unopened and unread.
Batching can be likened to that. It’s grouping similar tasks together to do them all at once, within a dedicated block of time.
In the best-selling book, “The One Thing”, Gary Keller and Jay Papasan break down the lie of multitasking. According to the research, while it’s true that people can do two things at the same time, it’s not the same as focusing on two things at the same time. Multitasking is a term that was first used to describe computers. It describes the process wherein a computer is able to run several programs all at once.
Unfortunately, human brains don’t work like computers. Instead, humans put out their best work only when they focus on just one thing at a time.
Of course, depending on your industry, some people tend to create social media content on the fly, as it happens in real-time. However, for most B2B or B2C companies, it’s also good to have well-planned and well-thought-out content that engages your audience.
Setting aside a dedicated block of time for ideating and creating your content can be game-changing. Doing so allows you to dive deeper into your content themes and topics.
Then once you’ve finished planning and creating a month’s worth of content, all that’s left is to schedule them using tools like Hootsuite, Buffer, or Facebook’s own Creator Studio, and make sure they go live on the set date. You won’t have to worry about creating and delivering content again for a couple of weeks, until after the holiday season.
Digital marketing though, can be overwhelming, especially if you’re also running the day-to-day operations of your business.
But that’s why agencies like ours exist. If you’re looking to free up more time for your business, or your family, but don’t want to neglect your online marketing, then maybe it’s time to seek help from an expert.
As an award-winning digital marketing agency that’s helped thousands of small to medium business owners grow and scale their businesses, we are more than happy to lend you a hand and lift you high so that you can finally achieve the level of success that you’ve always wanted for yourself and your business. Send us a chat, an email, or give our agents a call, and we can discuss how we can help you take your business to the next level.