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2 Most Important Things In Optimising eCommerce Site for Conversions
Online retailers have become a vital part of our economy, especially in recent months. In fact, the global eCommerce market is expected to total $4.81 trillion this 2021. Ecommerce offers…
Industry Updates – September
Instagram “Favourites” Feature in Testing Phase Instagram has recently been testing out a feature that has the potential to change the landscape of the feed. This “Favourites” feature will work…
What Are Landing Pages and Why Do They Matter?
When it comes to digital marketing, the landing page is one of the most important parts of the customer journey. It’s the best place where you, as a business, are…
Industry Updates – August
Privacy Enhance Technologies Being Rolled Out on Facebook To both maintain the privacy and security of its users, and also keep advertisers and businesses happy, Facebook looking at certain Privacy…
The Best source of Facebook Ad Ideas: Your Competitors!
Are you thinking of getting started with Facebook ads, but aren’t exactly sure how to go about it? Or maybe you’ve tested running an ad here and there, but were…
Digital Marketing Industry Updates – July
Introducing New Features for Google Analytics 4 Google Analytics 4 recently received a couple of new features as a means to increase usability and allow its users to deep-dive into…
Are Microsoft Ads Effective? How Do They Complement Your Existing Search Marketing Strategy?
When it comes to “Search” or “Pay-per-click” usually the first thing that comes to mind is: Google! This goes for both advertising as well as organic search. When it comes…
How to Write Engaging Headlines and Captions (Copywriter Best Practices)
Did you know that 40% of consumers say that they have at least 50 unread emails in their inbox? And yet in a 2019 study that surveyed 1,000 businesses, email…
Top 6 Social Media Platforms for SEO
The number of social media platforms has grown steadily over the years, so much so it can be a bit confusing choosing which one to focus on. For SEO, however,…
Does Social Media Help Improve Your SEO Rankings?
Exposure and reach are often at the top of every small-medium business’ mind. However, the problem is how to get that exposure. Should you start a blog, a podcast, a…